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WRA Membership Contact:

Susan Quam

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About WRA

Wisconsin Restaurant Association

In existence since 1933, the Wisconsin Restaurant Association is a not-for-profit trade association dedicated to supporting the foodservice industry. 

WRA membership includes thousands of foodservice businesses representing virtually every size and style of establishment in the state. Restaurateur members include fine dining establishments, mom-and-pop supper clubs, small cafes, fast food outlets, corporate chain restaurants, institutional food service operations, catering businesses and hotel and motel food services, to name a few.   In addition to restaurateur and food service operators, WRA has hundreds of Supplier Associate Members that provide goods and services to the restaurant industry.

By uniting in an association, members gain access to information and services to help them better run and promote their businesses.  And, a strong membership gives WRA powerful support in pursuing its mission to provide members the services and tools to be successful through advocacy, education and communication.

Click to request information on membership or to complete a membership application.

Wisconsin Restaurant Association:
A Strong and Vibrant History

This look back at the Association’s history begins in 1931, prior to its official incorporation in 1933. It explores the issues facing restaurants in Wisconsin over the decades and how WRA has served its members and the industry.

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Wisconsin Restaurant Association
Education Foundation

The WRA Education Foundation is a 501(c)(3) non-profit organization that has been in existence since 1987 and is one of the nation’s largest state restaurant association foundations. The Foundation serves food service operators throughout Wisconsin in its mission to promote food service as a professional career path, attract and educate future leaders of the industry and provide affordable, quality training and education for those already working in the industry.  It has no dues-paying members and is fully funded through donations, grants, underwriting of programs and program revenue.

Education Foundation programs include: ServSafe® risk management, ProStart® program for high schools, scholarships and endowments and educational seminars. Foundation fundraisers include: Celebration of Excellence (October), ProStart Classic (June), Awards Gala (March) and auction events.

Midwest Foodservice Expo

The Midwest Foodservice Expo features hundreds of exhibits, unique competitions, exciting events, celebrated industry speakers and a variety of business seminars.  Visit everythingfoodservice.org for additional information on the Midwest Foodservice Expo. 

Corporate Structure

WRA is run by an elected board of directors, who set the policies of the association. President and CEO, Kristine Hillmer, and a staff of 30 employees manage day-to-day operations.  WRA is supported primarily by the dues of its members.

The WRA Education Foundation is governed by its own board of directors and chairperson. Along with the board, the Foundation's Executive Director and staff work to fulfill the Foundation’s vision to advance professionalism through education, scholarships and community involvement to ensure the future success of the foodservice industry.

Mission Statement

The Wisconsin Restaurant Association’s mission is to provide members the services and tools to be successful, through:

  • Advocacy
    • Provide representation for the restaurant industry to create a favorable political and regulatory environment at all levels of government
  • Education
    • Provide access to information to improve restaurant operations
    • To foster a sense of community and provide opportunities to connect and learn from each other
  • Communication
    • Provide a voice for the restaurant industry to consumers and the media

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WRA Business Hours:
8:00 am - 4:30 pm

8:00 am - 12:00 pm

Wisconsin Restaurant Association • 2801 Fish Hatchery Rd. • Madison, WI 53713 • Tel: 608.270.9950 • Toll Free: 800.589.3211 • FAX: 608.270.9960